Insurance products easily led the most popular search terms for Warc's agency subscribers during the last year, with "life insurance" and "insurance" the first and third most widely-used phrases respectively.
Despite the economic volatility experienced in 2011, aspirational marketing remains a strong trend, with "luxury" the fourth most searched-for term.
With "The man your man could smell like" campaign still gaining viral traction, "Old Spice" was the top brand search, in seventh place. "O2" and "Nike" also finished in ninth and tenth places respectively.
Meanwhile, "beer" was the only product category to make the top 10 this year, finishing eighth.
Data sourced from Warc