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Aegis Strengthens Japanese Presence

News, 15 January 2002

Media buying specialist Aegis Group, parent of the Carat network, has made its second Japanese purchase in two months with the acquisition of a 49% holding in Chusen Media.

Keen to establish Carat in Japan, Aegis spent £3.5 million on the stake in media buying shop Chusen, having paid out £1m for market research agency Research Fact (subsequently renamed Carat SPI) in late November.

"This is a significant trend for Carat as it opens further the door on the world's second-largest advertising market," enthused Aegis ceo Doug Flynn. "Japan is a major area of opportunity for our clients, consequently it's a major area of opportunity for our business too."

The London-headquartered group will be hoping the move proves more successful than its investment in Argentina, where it is set to lose around £10m amid the country’s economic chaos [WAMN: 08-Jan-01].

News source: BrandRepublic (UK)