Aegis, the London-headquartered global media communications and market research group, announced Friday that it had acquired UK-based PW Market Research Group (Pegram Waters) for up to £5 million in cash and shares. The initial consideration was £2m, of which £466,666 was in bankable money.

PW specialises in multi-country tracking and market segmentation surveys through to exploratory studies and creative workshops.

Said Aegis ceo Doug Flynn: “Over the past two years Aegis has invested significantly in developing research networks in the US and Asia-Pacific. This European acquisition is an excellent strategic fit and provides us with a base from which to develop further our research capability in the region".

News Source: Aegis Group