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Aegis Goes Chinese to Expand New Digital Network

News, 16 July 2004


The fast growing Asia Pacific markets are in the sights of global media and market research network Aegis.

Its recently launched Isobar digital network [WAMN: 06-Jul-04] has just announced the acquisition of World Wide Integrated Net Solutions, a digital marketing company with a blue-chip client list and based both in Taiwan and China.

WWINS' services, which include web creation, eCRM and interactive marketing, are used by HSBC, KFC Coca-Cola and MasterCard. The company was founded in 1991 and last year had revenues of $2.1 million (€1.7m, £1.1m).

Isobar, the brand umbrella for all Aegis' digital assets and headed by Nigel Morris, will have a presence in nineteen international markets and bill around $500m annually.

Data sourced from: BrandRepublic (UK); additional content by WARC staff