The US Senate should give the Federal Trade Commission the muscle necessary to impose nutritional standards for foods and beverages marketed to children. Also to limit the advertising of high-calorie foods to kids on television, in magazines and in schools.
So argues advocacy group the Center for Science in the Public Interest, whose representatives appeared Tuesday before a Senate commerce subcommittee on the issue of child obesity.
Parents, said the CSPI, need help when it comes to feeding their children healthy foods. Margo Wootan, the group's director of nutrition policy, told the committee: "The reality is that marketing aimed at children makes it much harder for parents to feed their children well."
But the Association of National Advertisers unsurprisingly disagrees, contending that advertisers already have an effective self-regulatory system in place to combat child obesity. It cites the Children's Advertising Review Unit of the National Advertising Review Council.
Soothed ANA president/ceo Robert Liodice: "CARU has devised a detailed code to assure that children are not taken advantage of in the advertising marketplace."
Data sourced from: AdWeek.com; additional content by WARC staff