Advertisers using Warc primarily focused their attention on the changing consumer environment, and particularly the evolving path to purchase, during the last year.
Warc's varied trend reports scored particularly highly on the reading list for this audience, and their most downloaded item was the 2012 Toolkit, a summary of many key shifts that are impacting the market. (Warc's 2013 Toolkit will be published early in the New Year).
Overall, however, five of the top ten pieces among advertisers involved trends, including the articles 10 Trends in Global Brands, 10 Grocery Trends, and Four Tech Trends – And What They Mean For Marketers.
For more details about the most read material featured on Warc in 2012, click here.
Data sourced from Warc