DUBAI: Advertising revenues in the United Arab Emirates, the Middle East's biggest single market, fell by 14% in the first quarter of this year on an annual basis, reports the Pan-Arab Research Center.
Categories posting major slides in spending included the property and financial sectors, which registered downturns of 60% and 46% respectively, compared with drop offs of 43% and 22% over the region as a whole.
Newspaper ad revenues in the UAE also fell by 26% for Arabic publications, and 23% for English-language titles, with magazine spending off by 4%.
PARC reports that total adspend in the Middle East actually rose by 11% in the first three months of this year, including an upturn in expenditure of over 40% in Lebanon and Qatar, while pan-Arab outlay also grew by 28% over the same period.
By contrast, Egypt saw revenues slide by 10% in Q1, with Bahrain down by 9%, while the UAE's growth rate slid from the 40% improvement it has enjoyed in the first quarter in each of the last three years.
Data sourced from The National; additional content by WARC staff