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Adspend Up for UK Regional Press

News, 16 January 2002

Britain’s regional press appears to have largely escaped the malaise hitting its national cousins, as new figures from the Advertising Association suggest ad revenue edged up 1.3% (£9 million) year-on-year in Q3 last year.

Moreover, the Newspaper Society predicts a 2% rise in adspend on regional titles for the full year, up £56m on 2000. However, it also forecasts a slight decline in the coming twelve months.

News source: Media Week (UK)