Adidas is staging its own version of the Olympics – a vertical challenge up the side of two Asian skyscrapers.
The 'Adidas Impossible Sprint' was developed by Omnicom-owned TBWA Worldwide, Tokyo and involves forty athletes competing against each other to scale 100 meter, eight-lane vertical tracks. Adidas and Aegis' Carat are providing executional support.
Based on the sportswear company's 'Impossible is Nothing' campaign, the events are taking place this month up the side of a Hong Kong tower and a hotel in Osaka, Japan.
Data sourced from: AdAgeGlobal.com; additional content by WARC staff