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Ad Revenues from Streaming Media Rise 38%

News, 18 January 2008


SALINAS, California: A new report from AccuStream iMedia Research shows ad revenues from streaming video and audio totalled around $1.37 billion (€935; £697m) last year, up 38% on 2006.

The firm estimates that during 2007 there were between 2.1bn to 2.7bn views of streaming or progressive-download content each month, via ad-supported or free content areas on the web. The figures exclude user-generated videos.

The report also revealed that pre-roll ads generated around $420 million.

Data sourced from Wall Street Journal Online; additional content by WARC staff