Sagging advertising revenues at UK newspaper groups are showing little inclination to reverse their decline.

Latest figures from Trinity Mirror Group, Britain's largest newspaper group, which publishes around 250 regional and national titles, show advertising revenues for the 11 months to November fell by 3.8%, with the job ads market being "particularly weak".

The company's bad news does not end there. It reports that ad revenues over the past five months have dropped by a higher 7.9% year-on-year.

Recruitment ad revenues fell 20.5%, with overall ad revenues at the regional papers falling by 4.9% year-on-year during the five months to November. On the national titles in the UK and Scotland, ad revenues fell by a collective 14.4% over the same period.

The company warns: "The downward trend in the advertising market continues and there will be inflationary and other cost pressures in 2006, including higher newsprint prices."

It is looking to make cost savings of up to £15 million ($26.5m; €22.1m) next year and staff are fearful of a cut of up to 7% in the workforce.

In a bid to pursue advertisers migrating to the internet, Trinity has expanded into online recruitment advertising with more than £60m of website acquisitions this year.

Data sourced from Financial Times Online; additional content by WARC staff