Publicis Groupe ceo Maurice Lévy was honoured by his peers at last week's World Congress of the International Advertising Association, held in Dubai.

Lévy is the latest recipient of the biennial Distinguished Services Award, conferred in the presence of over 2,000 industry delegates. He is the latest in a long line of advertising and business leaders thus honoured, past recipients including David Ogilvy, Rupert Murdoch, and Sir Martin Sorrell.

Delivering the customary panegyric was the new IAA chairman and world president, Joseph Ghossoub, who described the award as "a benchmark of excellence and long-term achievement".

"Lévy," he continued, "is widely recognized as one of the world's leading figures in international advertising and marketing. Thanks in large part to his efforts the Publicis Groupe is today present in at least 109 countries with a full range of services on offer. Under his stewardship, the company has been transformed into a global powerhouse of top creative and marketing capabilities."

As ceo of The Holding Group, Ghossoub is WPP's senior representative in the Middle East. He is regarded as one of the communication industry's most prominent spokesmen in the region.

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