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Ad Age Unveils Top 200 US Brands for 2006

News, 17 October 2006


CHICAGO: Spending in measured media by America's top two hundred brands hit $24.73 billion (€19.78bn; £13.33bn) in the first half of 2006, AdAge.com reported Monday.

The top spot was held by Verizon for the fourth consecutive year, its H1 spend totaling $937.7 million, up year-on-year by 13.2%. At the southern end of the table is AIG, whose expenditure leapt 41.9% to $49.2 million.

Automakers occupied six of the Top Twenty slots and telcos five. In order of 2006 H1 spend ($ million) the Elite Score are:

  1. Verizon $937.7
  2. Cingular $628.6
  3. Ford $540.3
  4. AT&T $511.5
  5. Sprint $496.0
  6. Toyota $485.8
  7. Chevrolet $443.0
  8. McDonald's $379.5
  9. Dell $336.4
  10. Home Depot $306.9
  11. Nissan $298.0
  12. Honda $296.9
  13. Vonage $293.2
  14. T-Mobile $284.6
  15. Target $279.1
  16. Hyundai $268.2
  17. Lowe's $243.7
  18. Wal-Mart $233.5
  19. American Express $229.6
  20. Dodge $229.1
The complete Top 200 Brands list can be downloaded by clicking here.

Data sourced from AdAge (USA); additional content by WARC staff