America's TV and radio performers have overwhelmingly approved a new three-year contract covering their appearances in ads.

Members of the Screen Actors Guild and the American Federation of Television and Radio Artists have consented to the payment deal. The previous contract expired Wednesday.

Negotiators for SAG and AFTRA agreed the new terms with the Association of National Advertisers and the American Association of Advertising Agencies last month [WAMN: 26-Sep-03]. The deal will see a rise in payments to union members and higher contributions to pensions and health schemes.

"The industry is delighted with the 95% approval of the new labor contract by the SAG/AFTRA rank and file," commented Ira M Shepard, chief negotiator for the ANA and AAAA.

Data sourced from: New York Times; additional content by WARC staff