Olwen Direct Mail, (0181 688 7999), the hi-tech Croydon-based mailshop, now offers selective machine-enclosing - enabling individual components of a mail pack to be selectively inserted according to the information held on a client’s database. The technology allows large selective mailings to be run non-stop, avoiding the need to break-down the overall run into small cells, and allowing maximum postage rebates to be achieved. The Olwen technique combines improvements in camera technology and better quality printing of OCR marks with new software to control the enclosing machines.