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AT&T Picks FCB for New Account

News, 11 December 2000

Telecoms giant AT&T has handed the new $50–$100 million account for its business services division to the New York unit of FCB Wordwide.

FCB adds the new task to its other AT&T duties (consumer and corporate image print ads). It will work with sibling shops FCBi and Analytici on the business services task.

Other agencies involved in the two-month review have not been revealed.

News source: New York Times