The top ten articles downloaded by Warc's Asia Pacific users this year show a clear interest in emerging trends and new media.
An Admap roundtable, featuring six industry "sages" debating the future of planning, claimed third.
Warc recently launched a case study competition for Asia, the US$5,000 Warc Prize for Asian Strategy.
Also proving popular were an Admap article on semiotics that provided in-depth analysis of Cadbury's famous "Gorilla" ad, a piece on the brand implications of mergers and a research report from Grey's Bindu Sethi on shopper trends across Asia.
Data sourced from Warc