AOL Time Warner is strengthening its presence in China after winning government permission for limited broadcasts nationwide.
AOL TW – one of several Western media giants salivating over the nascent Chinese media market – will now be allowed to broadcast its entertainment channel to hotels and certain residential compounds across the country.
In 2001 the media mammoth became the first foreign broadcaster to win broadcast rights in mainland China. However, its CETV channel has hitherto been restricted to Guangdong province in the south, reflecting Beijing’s cautious approach to opening up the TV market.
AOL TW’s new broadcast rights resemble those awarded to News Corporation’s Star TV in January [WAMN: 09-Jan-03].
Data sourced from: Financial Times; additional content by WARC staff