The US Association of National Advertisers on Thursday revealed the winners of its 2005 Multicultural Excellence Awards. The event, now in its fifth year, recognizes outstanding multicultural advertising campaigns run by its member companies.

Across the twelve months ended May 2005, the six category winners were ...

    African American
    Procter & Gamble for Tide with Downy. The agency behind the campaign was Burrell Communications.

    General Motors for the Chevrolet Malibu Maxx. The agency partner was A Partnership.

    Gay & Lesbian
    Greater Philadelphia Tourism Marketing Company, created with the Altus Group.

    Burger King, who worked with Bromley Communications.

    Campaign with Significant Results
    Procter & Gamble for Tide with Downy, again with Burrell Communications.

    General Market
    The United Church of Christ, with agency partner Gotham Inc.
Announcing the awards on the final day of the ANA's Multicultural Marketing Conference in Miami, Florida, ANA president/ceo Bob Liodice said: "I heartily congratulate each and every one of our winners for bringing multicultural marketing to a higher level of excellence.

"Each year the caliber of work improves, and assists in highlighting the importance of this topic to the marketing industry."

Data sourced from Association of National Advertisers (USA); additional content by WARC staff