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AMERICAN AIRLINES AND AOL LAUNCH NEW REWARD SCHEME

News, 03 October 2000


American Airlines and AOL have together launched a new reward program with free membership titled AOL AAdvantage Rewards.

The two firms are promoting the scheme with ‘Million Miles Day’ sweepstakes, in which a million miles are handed out daily for the next thirty days to winners of a sweepstake.

News source: Advertising Age - Interactive Daily