The British offshoot of US-owned online bookseller has just acquired its two millionth customer, making it the first European e-tailer to achieve the magic figure.

According to Steve Frazier, managing director of, the site is adding new customers at the rate of 125,000 monthly.

Sceptics note that no Amazonian – on either side of the herring pond – is mentioning matters as uncool as profitability.

News source: The Times (London)