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ADULTS SPEND TWICE AS MUCH TIME ONLINE AS TEENS, STUDY REVEALS

News, 13 September 2000


The stereotype of web-users as teenage computer nerds appears to be quite the reverse, as a new survey reports that teens spend far less time online than adults.

The joint study from Jupiter Communications and Media Metrix discovered that, on average, adults spend 728 minutes per month on the web, compared to only 303 minutes among teens.

Within the teenage group, there are gender trends in surfing. Boys tend to visit websites that match their interests, while girls opt for sites based on familiar brands and community.

News source: Advertising Age - Interactive Daily