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AD GROUPS CLAIM COMMERCIAL ACTORS’ STRIKE HAS MADE NO MAJOR IMPACT

News, 04 August 2000


According to data released by the ad industry’s Joint Policy Committee on Talent Union Relations, the long-running commercial actors strike failed to have significant effect on the production of TV commercials during July.

During the same month last year, 2,035 commercials were shot, compared with 1,725 this July. Fees paid to non-union performers rose during the month to $3,590,114 ($200,712 in July 1999), while payments to members of the Screen Actors Guild sank to $143,168, compared with $3,599,663 last year.

Not all professional actors are affected by the strike, thanks to a number of interim agreements between their unions and some advertisers. Meanwhile, the strike drags into its 14th week and no further talks between the two sides have been called.

News source: Advertising Age - Daily Deadline