SAN JOSE, CA: Binge-watching TV, or watching more than three episodes of a series a day, is enjoyed by a full 92% of viewers but it seems it can also induce lost sleep and even sadness, a new survey has revealed.

According to TiVo's latest Binge Viewing Survey – a poll of almost 12,500 consumers and 30,000 of its own subscribers – the activity is gaining in popularity at the same time as its image improves.

Just two years ago, 53% of respondents viewed binge-viewing in a negative light but this has now fallen to under a third (30%).

Such is the demand for wanting to catch up with their favourite shows that almost a third (31%) of respondents report losing sleep thanks to binge-watching while 37% has spent an entire weekend bingeing on a show.

The digital video recording company also revealed that over half (52%) experience feeling sad when they get to the end of bingeing a series.

Turning to what viewers enjoy watching the most, TiVo reported that two-thirds (66%) like to use Netflix and watch its original content, such as "House of Cards" and "Unbreakable Kimmy Schmidt".

TV viewing is evolving rapidly as streaming services, such as Netflix, Hulu and Amazon, release more original programming and TiVo said it expected this trend to continue.

As for their motivations for binge-viewing, the survey found 28% simply want to catch up on TV while 17% do so because they had learned about a show after several episodes had already aired.

The findings also reveal that almost a third (32%) deliberately put off watching an entire season of a show until they can watch the whole season at once.

Finally, 61% say they binge on three or more episodes of the same show in one day because they fell behind while 39% believe some shows are better when watched back-to-back.

Data sourced from TiVo; additional content by Warc staff