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55 MILLION TO HIT INTERNET STORES

News, 12 October 2000


55 million consumers, around one fifth of the US population, will visit internet stores this year, according to Nielsen/NetRatings.

Established bricks-and-mortar firms such as Best Buy and Old Navy have developed internet arms in order to compete with dot.coms trading solely on the web.

Highest growth is expected in toys, with 270% growth. Elsewhere, consumer electronics should increase 109%, the books, videos and music category is expected to grow 65%, while accessories and clothing should be up 61%.

News source: Advertising Age – Interactive Daily