Promising “simple network solutions for businesses and consumers”, 3Com Corporation yesterday broke a new $100 million global brand campaign via Lowe Lintas & Partners Worldwide, New York.
Titled Anyone, the drive features humorous executions based on a problem/solution theme. It will run on cable TV and in print media.
One TV commercial depicts an executive working “where and when he wants to, and still have a network connection”.
News source: Advertising Age - Daily Deadline