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3COM POURS $100M INTO GLOBAL AD CAMPAIGN

News, 11 August 2000


Promising “simple network solutions for businesses and consumers”, 3Com Corporation yesterday broke a new $100 million global brand campaign via Lowe Lintas & Partners Worldwide, New York.

Titled Anyone, the drive features humorous executions based on a problem/solution theme. It will run on cable TV and in print media.

One TV commercial depicts an executive working “where and when he wants to, and still have a network connection”.

News source: Advertising Age - Daily Deadline