The Holiday 2000 E-Commerce Series, conducted by Media Metrix’ Online Shopping Index, shows websites run by bricks and mortar retailers gaining fast on their web-exclusive counterparts in the Yuletide spendfest.
During the week ended December 10, nearly four hundred retail sites and 18 retail sub-categories were surveyed: the index recorded an overall total of 34.9 million unique visitors – up 27.5% on the same period in 1999.
Amazon.com, Mypoints, Half.com and Bizrate.com respectively retained their Top Four ratings, but accelerating fast on the rails is Walmart.com which with 526,000 unique daily visitors jumped from eighth ranking last year to number five.
Other traditional brands gaining on the dedicated online players are Eddiebauer.com and Radioshack.com.
News source: Advertising Age - Interactive Daily