Britain's largest building society, Nationwide, has withdrawn its £12 million ad account in a mutually agreed parting from London shop Bartle Bogle Hegarty. The decision was due – claims a joint statement – to “creative differences”. The partnership had lasted for less than a year.
Insiders say, however, that the rift was caused by the recent departure from BBH of Martin Smith and Bruce Crouch, respectively the shop’s deputy chairman and executive creative director. The duo were instrumental in winning and running the Nationwide business.
As yet, no shortlist has been drawn-up of potential replacement agencies.
News Source: CampaignLive (UK)