London-headquartered marketing and communications group Incepta, number thirteen in Ad Age’s world agency league table, is playing it ultra-cautious as the end of its financial year hoves in sight on February 28.
In a statement issued Monday, Incepta emphasized that overall visibility remains obscure and it does not envisage that that market conditions will improve in the “near” term. A dearth in corporate activity has hit its financial and corporate public relations businesses, which are expected to post reduced revenues.
Says chief executive Richard Nicholls: “The markets we operate in continue to be tough, and this inevitably affects our current performance. Nevertheless, the leading position of our brands coupled with our focus on our financial strength, positions the group well to benefit from any improvement in market conditions.”
But the group’s marketing services activities remain in bull mode. Incepta’s statement reports robust performances for its Dynamo, Finex and Red Consultancy brands, all of which have gained clients in the group’s second half.
In H1 Incepta posted a pretax profit of £9.7 million ($15.53m; €14.46m), plunging year-on-year from £14.6 million.
Data sourced from: mad.co.uk; additional content by WARC staff