As predicted [WAMN: 12-Aug-03], the board of AOL Time Warner will on Thursday vote on a proposal to drop the prefix initials from the group’s corporate name, according to today’s Washington Post.
The axing of the initials has the strong support of AOL TW’s chief executive Richard Parsons who reportedly intends a speedy burial. But the name-dropping is not the precursor to a sale or IPO of the troublesome division, the group insists.
The excision is clearly designed to appease investors and the money manipulation community who see the errant unit as responsible for the massive devaluation of the group’s stock.
Not only will Time Warner change its present logo, there is equal – if not greater – significance in its plan to revert to the ‘TWX’ stock-ticker symbol used before the merger of the two titans in 2001.
As to whether America Online itself will retain its AOL branding, there is the sound of silence.
Data sourced from: The Washington Post Online; additional content by WARC staff