A launch advertising budget of £4 million ($6.3m; €5.8m) is being readied for Dublin’s new weekday newspaper.

Colour tabloid Dublin Daily hits the newsstands of Ireland’s capital later this month. Due to be published five days a week, it will target 18 to 35-year-old Dubliners and have an initial circulation of 25,000.

Launch advertising, comprising TV, radio, cinema, point-of-purchase and outdoor activity, will be handled by Doherty Advertising.

As reported last year, the paper is backed by UK newspaper group Archant, the biggest single shareholder in Dublin Daily with a 20% stake [WAMN: 26-Dec-03].

Data sourced from: BrandRepublic (UK); additional content by WARC staff