The $50 million (€57m; £35m) advertising, media and promotional work of Denny’s restaurants (part of the Advantica Restaurant Group) has been put up for grabs less than a week after the client launched a US-wide campaign backing its Grand Slam breakfast.
The bulk of the ad duties is currently handled by WestWayne in Tampa, Florida, with around ten other agencies managing portions of the account. Denny’s media business is in the hands of MediaVest.
One goal of the review is to reduce the number of agencies on Denny’s roster. A decision is expected in June.
Data sourced from: AdWeek.com; additional content by WARC staff