Final presentations will be made next week in the $500 million-plus consolidation of Sony’s American media duties, with a final appointment due “very quickly after that”, say sources.

Three shops are slugging it out – Universal McCann (incumbent on the Sony Pictures account), Arnell Group and Starcom MediaVest Group. The trio’s presentations will include details on which agency offices would be involved, who would work on the account, fees and the handling of potential conflicts.

The latter may be a problem: Arnell’s parent Omnicom Group also owns OMD, which handles Universal Studios and MGM; McCann is the incumbent on Microsoft’s Xbox, rival to Sony’s Playstation; and Starcom is a finalist in Walt Disney Company’s media review.

Next week’s presentations will, it is thought, be attended by representatives of Sony’s non-US operations, ahead of a possible international media consolidation.

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