The world's biggest microchip maker, Intel, has awarded its $300 million (€223m, £156m) global ad account to Interpublic's McCann Wolrdgroup of agencies.
The hotly contested review of the business, held since 1991 by the Paris-headquartered, Havas-owned Euro RSCG Worldwide, began in September following the appointment of Eric Kim as new marketing chief for California-headquartered Intel.
McCann, which was pitted against Omnicom and WPP units during the review, won the account for "a combination of creative energy, planning methodology, global capabilities and the passion of the team", according to Kim.
The group, which also lists Microsoft's among its clients, will create Intel's consumer ads and interactive campaigns. It will also handle media planning and buying. All this will be led from the New York offices of agencies like McCann Erickson and Universal McCann.
A company spokesman says all 14 MPG offices across the US and Canada will remain open and that no further staff reductions are planned at this time.
Data sourced from New York Times; additional content by WARC staff