Get a demo Do I subscribe? News sign-up

News & Opinion

Sign up for daily news

News
28 June 2017 CANNES/NEW YORK: L'Oréal, the beauty group, has seen success with six-second video ads and believes it may even be able to communicate effective marketing messages in around half that time.
News
28 June 2017 SAN FRANCISCO: Facebook, Microsoft, Twitter and YouTube have joined forces to create a global working group dedicated to the removal of terrorist and extremist content from their online platforms.
News
28 June 2017 BRUSSELS: European Union regulators have imposed a €2.42bn fine on Google after ruling that the US internet giant had abused its market power by favouring its own shopping comparison service in search results.
News
28 June 2017 NEW YORK: Podcast advertising revenues in the US are forecast to reach more than $220m in 2017, a huge increase of 85% on the $119m recorded in 2016, a new study from the Interactive Advertising Bureau (IAB) has revealed.
News
28 June 2017 CANNES/HANGZHOU: Alibaba, the Chinese e-commerce giant, wants to develop collaborative relationships with Western advertisers and believes its "Uni Marketing" framework provides the means to achieve this goal, the company's CMO has said.
News
28 June 2017 LONDON: Consumer confidence in the UK has dropped markedly following an indecisive general election result that left the country saddled with a hung parliament, a new survey has revealed.
News
28 June 2017 SHANGHAI: KFC, a leading international brand in China, has tapped artificial intelligence and music to engage the country's lucrative Gen Z consumers, who make up 17% of the total population.
News
27 June 2017 NEW YORK: Chakra meditation and squat jumps are on offer alongside the more usual merchandise at stores like Saks and Urban Outfitters, as US retailers seek to tap the current wellness trend to generate greater footfall.
News
27 June 2017 NEW YORK: Advertising and publishing executives have met to discuss how blockchain technology can bring increased transparency and data security to the ad tech supply chain.
News
27 June 2017 SYDNEY: Holden’s decision to sponsor this year’s Mardi Gras, Sydney’s annual LGBT pride parade and festival, signalled a dramatic shift in image for the iconic Australian car brand but one that is beginning to pay off according to ...
News
27 June 2017 LONDON: Half of consumers tend to remain loyal to brands they like, but the vast majority still spend time researching products to make sure they get the best deal, according to DMA research.
News
27 June 2017 CANNES: Marketers must push harder to advance gender equality both in their creative work and across the industry at large, according to Marc Pritchard, Global Brand Officer at Procter & Gamble.
News
27 June 2017 AUCKLAND: Alibaba, the Chinese internet giant, sees "significant opportunities" for ethnic communities in New Zealand to sell to middle-class Chinese consumers who are already well disposed to the country's clean and green image.
News
27 June 2017 CHICAGO: The age-old advertising doctrine “sex sells” may actually be false, according to new academic research.
News
26 June 2017 CHICAGO: For years, Facebook's stated aim has been to "give people the power to share and make the world more open and connected", but now the social media giant is placing much greater emphasis on building communities.
News
26 June 2017 NEW YORK: Carnival Corporation, the cruise company, has enjoyed major brand benefits from investing in original TV programming.
News
26 June 2017 SINGAPORE: The traditional telco category has a "KPI of frustration" and is ripe for marketing disruption, a senior telco executive in Singapore believes.
News
26 June 2017 CANNES/GLOBAL: "Van Gogh's Bedrooms", a campaign from the Art Institute of Chicago created by Leo Burnett Chicago, took the Grand Prix in the Creative Effectiveness category at the 2017 Cannes Lions International Festival of Creativity.
News
26 June 2017 LONDON: Some of the biggest brands in the UK are sponsoring Pride in London 2017, the LGBT+ event that kicked off at the weekend, but one of its organisers has called on marketers to do more to help stem a rise in anti-gay hate crimes.
News
26 June 2017 GLOBAL: Seven out of 10 consumers across eight developed markets believe that virtual reality (VR) and augmented reality (AR) will become mainstream in six key areas – media, education, work, social interaction, tourism and retail.
News
26 June 2017 HONG KONG/THE HAGUE: China and Hong Kong are by a wide margin the largest shipment centres for counterfeit goods sold around the world, according to a new report from the European Union.
News
23 June 2017 LONDON: The UK advertising market is expected to record its eighth successive year of growth this year, taking total spend to £18.1bn, but it will see growth of 4.1% rather than the 7% that GroupM originally forecast in November 2016.
News
23 June 2017 SINGAPORE/SYDNEY: Alcohol giant Diageo, a Publicis Groupe client in Australia, has expressed concern about the holding group's decision to not enter awards for at least the next year, calling it a "mistake".
News
23 June 2017 SAN FRANCISCO: Marketers increasingly expect that voice search and AI will be the next big things, but few are actively preparing for them, a new survey has found.
News
23 June 2017 GLOBAL: WhatsApp, the Facebook-owned instant messaging service, is emerging as an increasingly important platform for news coverage, according to a new global survey of more than 71,000 people.