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14 November 2018 Denny’s, the quick-service restaurant chain, took an unusual path to finding its purpose, but has been able to powerfully leverage this guiding principle for its brand.
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14 November 2018 Rising nationalist sentiment in India and the cheap cost of data is behind the widespread sharing of fake news in the world’s largest democracy, a major study by the BBC has found.
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14 November 2018 As the world becomes ever more connected, generational differences could become greater influencers than socioeconomic differences.
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14 November 2018 Brands aren’t meeting the expectations of Australian consumers when it comes to customer experience, according to new research.
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14 November 2018 Fernando Machado, Global CMO of Burger King will chair the judging panel for the Effective Use of Brand Purpose category in the 2019 WARC Awards, a global search for next-generation marketing effectiveness.
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14 November 2018 Personalisation is not new but the potential enabled by digital technology means marketers need to think differently about it and about their planning processes and creative outputs, according to Oliver Feldwick, global head of innovation at ...
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14 November 2018 Voice tech may still be a novelty for many, but it’s already having a big effect on millions of consumers’ media habits.
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13 November 2018 The Chinese online shopping fest known as Singles’ Day set a new record this year, raking in $30.7 billion (213.5 billion yuan) in just 24 hours.
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13 November 2018 In retrospect, 2018 will be regarded as the year purpose went mainstream, says the chief marketing officer of IKEA in a new WARC report that highlights brand purpose strategy trends for effective marketing.
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13 November 2018 European digital ad spend rose by 10% in the first half of the year compared to the same period last year, reaching €25.7bn, with the full year total expected to exceed €50bn.
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13 November 2018 As digital entertainment content booms both on desktop and mobile in India, industry players are having to navigate questions around statutory regulation, which has not been a major issue in this space until now.
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13 November 2018 Tech that drives efficiency and ROI will be top of mind for chief marketing officers in 2019, new research shows.
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13 November 2018 The agency-client relationship, already under pressure from multiple directions, including transparency around rebates and the growth of in-housing, is facing yet another sticking point as advertisers demand agencies take on liability for data ...
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13 November 2018 FedEx, the courier and delivery service company, is adopting a more integrated, purpose-driven approach to its messaging in response to major changes taking place in the marketplace.
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12 November 2018 Vietnam is technologically advanced in terms of network and smartphone penetration, integrated marketing communications across multiple channels is increasingly used and prioritising mobile marketing is no longer a trend, but a must-have, a new ...
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12 November 2018 Ford, along with many other multinational automakers, is actively developing electric vehicles, but now the Detroit-based company sees commercial opportunities with a much smaller mode of transport – the electric scooter.
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12 November 2018 A key behaviour of brands with a strong effectiveness culture is language and communication, and between marketing and finance in particular, research suggests.
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12 November 2018 Digital ads that met the standards set by the Trustworthy Accountability Group (TAG) witnessed 84% less fraud and invalid traffic in the first seven months of 2018, according to a new report from the advertising industry safety body.
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12 November 2018 China is one of the most digitally advanced markets in the world, and a rich trove of consumer data offers exciting marketing opportunities for brands both online and offline.
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12 November 2018 Pizza Hut, the quick-service restaurant chain, is using digital testing to ensure that changes to its online hub make the right impression on consumers from a behavioral and attitudinal perspective alike.
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09 November 2018 Personalisation is the latest industry buzzword but marketers need to think carefully about whether this is really their best strategy – and they can only do that by investing in the required analytics and asking hard questions about their ...
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09 November 2018 The key to making content memorable is delivering multiple emotional peaks, with brand films that deliver 10+ emotional peaks in the top quartile for memorability overall, according to new research from the BBC.
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09 November 2018 Brits are spending more than ever on what excites them, but marketers are failing to follow the trend, a new study shows.
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09 November 2018 Emotional print ads are typically more persuasive than informational appeals, except when the goal is to highlight a brand’s unique selling proposition, according to a study published in the Journal of Advertising Research (JAR).
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09 November 2018 Roku, the online streaming TV service, is aiming to fuel growth via advertising and a capacity to show the direct business results of that advertising.