The first step in strong sales and marketing partnerships is understanding what each other are talking about. If you don’t have the same definitions of success, then your ladder to success is going to be wonky and possibly dangerous. Here are 5 terms that sales and marketing teams define differently. What others can you think of?The wonky ladder: when sales and marketing don’t speak the same language

The wonky ladder: when sales and marketing don’t speak the same language

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This post is by Hayley Spurling, Brand Director and Martin Adkins, Sales Capability Director at Brand Learning