As promised, Geoffrey Precourt has completed his report on the sponsorship webinar from the American Marketing Association.
Dan Kowitz, of IEG Sponsorship Consulting spoke on the power of sponsoring non-profit causes and the importance of authenticity, providing examples of brands that have done so. These include Apple, with its (Product) Red iPod, and how Yoplait have backed Breast Cancer Awareness Month.
The full report is available to Warc subscribers here.
