On Tuesday, March 14th, after a fantastic day at the MRS Conference, a selection of research revolutionaries descended upon Vout-O-Reenees - a club for the ‘surrealistically distinguished’ - to celebrate 10 years of the Research Liberation Front.
The RLF is a group united by beliefs that someone needs to do something about the old, out-of-date methodologies still in use today, to push the boundaries and find creative solutions to problems.
We need to Set Research Free.
With Russian Spring Punch in full flow, John Griffiths and I led the festivities into the evening, cutting the cake to commemorate the events of years gone by such as ‘Rock the Boat’ and to inspire the research revolutionaries of the future.
The evening also saw announcement of the Judges for the Ginny Valentine Badge of Courage Awards, taking place on the 13th of June at IIeX in Atlanta later this year. The selected Judges are as follows:
Joel Rubinson – President, Rubinson Partners Inc.
Priscila Tavares – Marketing Intelligence Coordinater LATAM Airlines
Gayle Fuguitt – Chief of Customers Insight and Innovation, Foursquare
Clark Jones – Knowledge and Insight, Coca-Cola
Annelies Verhaeghe – Managing Partner, Insites Consulting
If you know someone within the market research industry who you believe has challenged the status quo or demonstrated courage, please go ahead and nominate! Whether they are pioneering new market research methods, exploring underserved parts of the globe, placing themselves in challenging or dangerous situations, or simply pushing the boundaries of research, this is your chance to let them know that their work will not go unnoticed.