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Warc 100: Which nation is the smartest?

Opinion, 15 July 2014

We recently released the Warc 100, our ranking of the world's smartest ad campaigns. To create it, we tracked 75 effectiveness and strategy competitions and 1773 competition winners to discover the 100 smartest marketing campaigns in the world.

From this data, we've also found out which countries, product categories and agency types are producing the smart campaigns.

Warc 100 infographic
Click to view the full infographic

If you'd like to know more about the Warc 100, explore the full top 100 rankings and read about the methodology.

About the author

Katherine Mawhinney-Kam is Designer and Production Editor at Warc.