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Warc Webinar: What the planning industry needs to learn from China

Opinion, 05 March 2014

On Thursday, Rob Campbell, Regional Head of Strategy for Wieden + Kennedy in Asia, will be discussing his experiences as a planner in China, and what planners elsewhere can learn from his time in the world's most populous nation.

As a taster, here is the video of one of the case studies he will be discussing – it's the Nike China 'Greatness' campaign, which last year won a Silver, plus the Cultural Connection special award, in the Warc Prize for Asian Strategy.

Warc subscribers can read the full case study.

Update:
The webinar took place on Thursday, 6th March. If you missed it, you can still view it for free on Warc.

About the author

Katherine Mawhinney-Kam is Designer and Production Editor at Warc.