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Innovation Prize Vote Leaders

Opinion, 23 May 2013

Warc needs you to decide the winner of the Popular Vote in the Warc Prize for Innovation 2013. This will be awarded to the long-listed entry with the highest combined total of likes for its video on our Vimeo page and downloads of its case study on Warc.

Heavy downloading on Warc of the IKEA Human Coupons case study from Leo Burnett has catapulted it from the bottom of the Vimeo popularity rankings to the top of the all-important combined rankings.

However, the Popular Vote deadline is July 1, so there is plenty of time for you to get "liking" and downloading for your favourite. If you are not a subscriber but want to read the case studies in full, you can request a trial at

About the author

Carlos Grande is editor of WARC Online.

He joined WARC in 2008 after eight years at the Financial Times, where he was latterly marketing correspondent. Previously, he was acting deputy on the FT's UK companies newsdesk and a senior UK companies reporter.

Prior to that, Carlos edited Creative Business, the FT's weekly print section and website covering media, marketing, advertising, PR and technology.