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Infographic: UK ad market - what happened and what's next?

Opinion, 27 April 2012

The Warc/AA Advertising Expenditure report shows that UK advertising spend (excluding direct mail) grew by 2.8% in 2011 reaching £14.4 billion in total. Growth is expected to continue in 2012 with new forecasts predicting a 3.8% increase, well ahead of growth across the rest of the UK economy. 2012 growth forecasts identify internet (up 8.9%) and out-of-home (up 5.0%) as the strongest contributors during the Olympic year.

These forecasts show renewed optimism for the UK and for our leadership in the digital economy. Our latest infographic gives you an invaluable snapshot of what happened and what's to come. Click the image to see the full size infographic.

The UK ad market: what happened and what's next?
The UK ad market: what happened and what's next?

This infographic was based on The Advertising Association/Warc Expenditure Report.

About the author

Katherine Mawhinney-Kam is Designer and Production Editor at Warc.