Is your social media strategy working?
That's the question many marketers are asking, as they try to assess the value of a brand's Facebook fan or Twitter follower. Putting some kind of metric on social media has become the Holy Grail of digital media companies and media planners. We still lack a clear set of metrics for social media but we are learning increasingly more about how social media can be used well.
With 96% of marketers increasing spend on social media but only 23% thinking that the channel delivered a good return on investment, Warc Trends set out to summarise what makes a good social media strategy at a glance.