The Account Planning Group (APG) has just announced the shortlist for its Creative Strategy Awards. In all, from over 100 entries 26 campaigns are still in the running, and Warc subscribers can access the full case studies here.
Browsing through the shortlisted campaigns reveals a notably broad range of product categories, creative approaches, media mixes, and budgets. But one thing the cases have in common is that they are all examples of great strategy. They'd make very interesting - and instructive - reading to all marketers, not just planners.
So now it's time to pick a winner. Gareth Goodall (chair of shortlisters) and Russell Davies (chair of judges) talk about their experience with judging the awards in the video below.
The Creative Strategy Awards will be announced in October. You can find further details on the APG's website. And Warc subscribers looking for further reading can browse the shortlist from 2009 - the last time the biennial awards were handed out - here.