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Creative Effectiveness Lions: shortlist v the people's choice

Opinion, 24 June 2011

The shortlist for the inaugural Cannes Creative Effectiveness Lions - for which Warc is the knowledge partner - is out.

But how do the judges' choices compare to the very unscientific list of the currently most popular Creative Effectiveness papers according to downloads on

Judge for yourself by browsing all the published papers on Warc now before the winners are announced at the weekend.

Interestingly, only two campaigns (Old Spice and Heineken Italia) appear on both lists.

The Official Cannes Creative Effectiveness Lions Shortlist:

  • Apple - Mac vs PC (TBWA\MEDIA ARTS LAB Los Angeles)
  • McDonald's - There's a McDonald's For Everyone (Leo Burnett, London)
  • Unilever Axe - Cleans Your Balls (BBH New York)
  • Procter & Gamble Old Spice Body Wash - The Man Your Man Could Smell Like (Wieden + Kennedy Portland)
  • TV NZ - The Pacific (Colenso BBDO Auckland)
  • Procter & Gamble Gillette Mach3 - W.A.L.S. Women Against Lazy Stubble (BBDO Mumbai)
  • Pepsico Walkers - Sandwich (AMV BBDO London)
  • Mars Snickers - You're Not You When You're Hungry (BBDO New York)
  • Hasbro Monopoloy - City Streets (DDB London)
  • Heineken - Are You Still With Us? (JWT Milan)

The Most Read on Warc:

    Doritos - Alan (AMV BBDO London)
  • Motorycyle Safety - Named Riders (AMV BBDO London)
  • Doritos - Kind of Ads (AMV BBDO London)
  • Coca-Cola - The Happiness Machine (Definition 6)
  • Mars - Naked M&M's, Get Noticed (Clemenger BBDO Melbourne)
  • Heineken - Are You Still With Us? (JWT Milan)
  • Procter & Gamble Old Spice Body Wash - The Man Your Man Could Smell Like (Wieden + Kennedy Portland)
  • VW Citi Golf - Goodbyeciti (Ogilvy Cape Town)
  • Heineken Dos Equis - Most Interesting Man in the World (Euro RSCG New York)
  • Sprint - Now is the Time (Goodby Silverstein & Partners)

About the author

Carlos Grande is editor of WARC Online.

He joined WARC in 2008 after eight years at the Financial Times, where he was latterly marketing correspondent. Previously, he was acting deputy on the FT's UK companies newsdesk and a senior UK companies reporter.

Prior to that, Carlos edited Creative Business, the FT's weekly print section and website covering media, marketing, advertising, PR and technology.