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Ad Attack: Play It Again, Man!

Opinion, 25 March 2011

Are some ads too fast for their own good?

Last week’s Ad Attack looked at two similar concepts from two different brands. One criticism for the Peugeot ad is that there’s simply too much going on. Perhaps that’s the point. Or perhaps it just makes your eyes hurt.

It actually reminds me of most of Nike’s ads, especially their Write The Future campaign from last year:

More similar ads include this one from IBM:

And this slightly slower selection from Sky:

What do you think? Do these ads keep you glued to the screen or make you turn away faster than they actually are?

For all my previous entries on the Warc blog, click here.

About the author

I currently work as Knowledge Manager at Synovate Laboratories, the R&D centre of a global market research firm. In addition to providing project design and analytical support to senior executives around the world, I am responsible for internal web management and monitoring online media buzz. As one of the first external bloggers for WARC, I discussed a range of topics (including advances in behavioural economics and digital technology) before publishing a paper on building powerful brands. A new paper, which analyses over 100 000 consumer comments to uncover the essence of a successful ad, will be published soon.