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Ad Attack: Lexus vs Peugeot

Opinion, 18 March 2011

Which car ad makes you want to shut up and drive?

All the cars ads from the Super Bowl left me pretty exhausted. Or is that tyred?

Lame puns aside, this week’s Ad Attack looks at two similar concepts from two different brands.

Do you like Lexus?

Or do you prefer Peugeot?

Personally, I prefer Peugeot. Perhaps it’s because the image of a high-speed day is one even a 24-year old can understand. Or perhaps it’s because they didn’t promote the power of silence by using a celebrity in the business of making sound.

What do you think?

For all my previous entries on the WARC blog, click here.

About the author

I currently work as Knowledge Manager at Synovate Laboratories, the R&D centre of a global market research firm. In addition to providing project design and analytical support to senior executives around the world, I am responsible for internal web management and monitoring online media buzz. As one of the first external bloggers for WARC, I discussed a range of topics (including advances in behavioural economics and digital technology) before publishing a paper on building powerful brands. A new paper, which analyses over 100 000 consumer comments to uncover the essence of a successful ad, will be published soon.