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A historic moment in the Arab world

Opinion, 15 March 2011

Last week, TED redefined education, printed a human kidney (with a big disclaimer for the organ traffickers who happened to be watching), and used art to turn the world inside out.

My personal favourite came from Wadah Khanfar, head of Al Jazeera, who shared his view of the historic moment in the Arab world:



Much like the Cairo talk given by Google’s Wael Ghonim, he mentions that all this would not have been possible without platforms like Facebook and Twitter. It seems social media isn’t so useless after all.

About the author

I currently work as Knowledge Manager at Synovate Laboratories, the R&D centre of a global market research firm. In addition to providing project design and analytical support to senior executives around the world, I am responsible for internal web management and monitoring online media buzz. As one of the first external bloggers for WARC, I discussed a range of topics (including advances in behavioural economics and digital technology) before publishing a paper on building powerful brands. A new paper, which analyses over 100 000 consumer comments to uncover the essence of a successful ad, will be published soon.

Email: hello@eugeneyiga.com