While at this time no salmonella-related illnesses have been reported, P&G, the responsible, pet-friendly corporation it is, is urging consumers to immediately discard the recalled products because Fido isn’t the only one at risk of their health. It turns our people handling dry pet food can also become infected with Salmonella if they don’t wash their hands thoroughly.
Being a responsible brand is important – especially if you are talking about pets. More especially if you’re talking about dogs. A dog, after all is the only thing on earth that loves you more than he loves himself. Which is why emotion plays so large a role in brand engagement and loyalty generally, and for products and services related to pets specifically.
In our Brand Keys Customer Loyalty Engagement Index we only measure canned dog food, but here’s how those brands rank:
1. Purina One
5. Gravy Train
7. Kibbles ‘n Bits
A P&G press release stated, "These products are made in a single, specialized facility and in cooperation with FDA, P&G determined that some products made at this facility have the potential for salmonella contamination. As a precautionary measure, P&G is recalling all products made at this facility."
For more information or refunds, consumers can call P&G at 877-340-8823, because to paraphrase Charles M. Schultz, “happiness is a warm – and healthy – puppy.”
© Copyright 2017
All rights reserved including database rights. This electronic file is for the personal use of authorised users based at the subscribing company's office location. It may not be reproduced, posted on intranets, extranets or the internet, e-mailed, archived or shared electronically either within the purchaser's organisation or externally without express written permission from WARC.