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05 June 2020 Firms need to accommodate customers and partners with uncertain or reduced incomes due to the COVID-19 pandemic or lose their business entirely, according to a new report by Forrester.
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05 June 2020 Television advertisers could benefit from using the “persuasion rating point” as a metric to understand the impact of their commercials, according to a study published by the Journal of Advertising Research (JAR) The analysis was undertaken by ...
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05 June 2020 Providers of subscription-based streaming services in the UK could lose up to £97.3m in revenue because British consumers are now more open to ad-supported content and are no longer prepared to pay as much for their monthly fee.
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05 June 2020 Bushfires, floods and the COVID-19 outbreak have forced Australian insurer NRMA to be flexible about plans – and it has learned some key lessons about adapting quickly.
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05 June 2020 New research reveals that 91% of marketers believe poor email deliverability has a negative financial impact on their business, with 8% saying the effect was severe.
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05 June 2020 While vocal support for the Black Lives Matter movement continues – witness the latest McDonald’s ad – brands and agencies are also beginning to offer financial donations to organisations that can help fight discrimination on the ground.
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04 June 2020 A major new study into what Australia’s Gen Z are really like reveals that this group of 14-to-24 year-olds are probably the least radical young people for generations.
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04 June 2020 The travel industry has been hard hit by the COVID-19 pandemic, but there are signs, in Asia-Pacific at least, that things are starting to look up.
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04 June 2020 Soft drinks company Coca-Cola is emerging from the lockdown period with a new focus on agility and flexibility as it builds on what it’s learned from operating largely in the digital space over the past few months.
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04 June 2020 COVID-19 has ended years of double-digit growth for the digital advertising industry in Europe, but new figures from IAB Europe indicate that its decline in 2020, at -5.5%, will be far less than that experienced by all other media, at -21.3%.
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04 June 2020 Thirty global trade associations and organisations have backed the launch of TRANSITION, a free-to-use online platform providing a place for advertising, media & marketing talent displaced by COVID-19 to find inspiration and access ...
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04 June 2020 During the current pandemic, American adults are streaming more video content than ever before, raising new media mix issues for advertisers and agencies.
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04 June 2020 Nestlé USA, the consumer packaged goods manufacturer, is taking a nuanced approach to digital innovation as it seeks to deploy the most relevant new technologies in building its brands.
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03 June 2020 UK PLC is facing a huge financial blow from the effects of the coronavirus pandemic and the subsequent lockdown - but a new study from Ebiquity claims that simply by reallocating marketing spending, British businesses could rescue over half a ...
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03 June 2020 Post-lockdown, there’s a new marketing narrative in India that seeks to plug into new consumer anxieties surrounding staying healthy and the idea of building immunity in a world stalked by COVID-19.
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03 June 2020 Companies must “have a voice” and demonstrate they “truly care” about issues like racial injustice in the face of rising tensions in the US, according to Manoj Raghunandanan, global president of Johnson & Johnson’s Self Care unit.
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03 June 2020 The pandemic may have weakened brand power in general but continued engagement is key to maintaining brand strength – and that requires both good content and an understanding of the changing sentiments of consumers.
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03 June 2020 Most brands are understandably wary of aligning themselves with political issues but new data from Morning Consult indicates that brands should consider saying something about the current protests sweeping the US or risk being viewed negatively by ...
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03 June 2020 Campaigns for global brands including Airbnb, Cadbury Dairy Milk, Finish, Harpic and L'Oréal, as well as local brands such as Hungarian Telekom, Maxis in Malaysia and The Times of India, are among the winners in the Effective Use of Brand Purpose ...
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02 June 2020 Nearly two-thirds of Britons expect to return to work by the end of August, but they’re feeling uncomfortable about what awaits; before then, however, the prospect of going to the pub and nights out with friends top the list of what people are ...
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02 June 2020 Marketers should double down on efforts to boost diversity and inclusion in the face of the COVID-19 crisis, according to Marc Pritchard, chief brand officer at Procter & Gamble, the FMCG manufacturer.
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02 June 2020 As clubs in Europe’s many leagues look toward a return, titans like Real Madrid are adapting to the sport’s socially-distanced next step, making its own changes and observing where fans are leading.
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02 June 2020 Ad volumes on Indian TV grew 98% between January and May 2020 compared to the same period in 2019, a new report finds, and it was overwhelmingly driven by OTT platforms.
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02 June 2020 The number of podcasts produced has rocketed 129,000% in the last ten years, while episode lengths are shortening, according to a new report from podcast app Stitcher.
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02 June 2020 Many people in China are still coming to terms with both COVID-19 and the measures taken to contain it, but there are indications that the country’s response to the situation is well regarded by its citizens, and this pride is an important idea for ...